Hello Champions and pacesetters. It’s been quite a while! Good
to be back on blog track. Trust you’ve been doing great?
Have you ever met someone, quite
admirable, well dressed and good looking but quite disappointing when you had
an encounter with him (both genders)? Yes, it happens most times and you keep
wondering why a well-dressed, smart and good looking chap like that could not meet
up to your expectations. Well it all depends on individual brand.
Today, I want us to look at brand
and re-branding. Brand means a type of product manufactured by a particular
company under a particular name. While Re-branding is the creation of a new look
and feel for an established product in order to differentiate the product from its
competitors.
Our point of discussion will be
on human brand and re-branding. Have you ever asked yourself, “What brand am I and
do I need any re-branding?” The truth about life whether we like it or not, is that the
world is a competitive place for any God created human being. Whatever you do
on earth calls for excellence, hence your competitors will definitely push you
aside. So what exactly are you made of and what are you giving back to the
society? Before one can assess himself “brand-wise”, you must first of all ask
yourself the following questions
1. What
is my character like and how can I be rated in terms of integrity?
2. What
do I place so much value on?
3. Can
people trust me?
4. What
and how has my past dealings with people been?
5. Who
exactly am I and what exactly do I have that needs to be given back to the
society?
6. How
really can I rate my relationship with God?
The truth about life is that you
can never give what you don’t have. I place the 6th question so high
because it’s a determinant of everything about you. If you do not have a good
relationship with God, if you don’t know and live His word, your character and integrity
will be questionable, your value might be valueless, you cannot earn trust from
people when you have questionable character, your dealings with people may not
be palatable, you may not know who you really are and you may not know what you
have that the society needs. You can see that everything about you revolves on
the 6th point and question.
Who needs to be re-branded? The answer
is everybody. At every phase in our lives, there are always one or two things that
need to be worked on and when you’re working on those things, you’re re-branding
yourself to become a better person so as to fulfill your purpose on earth.
Remember, real brand comes from the inside.
The big question is, who and what
is the brand called you? What do you need to re-brand about yourself?
Till I come your way again, keep re-branding yourself to become that person God intends you to be so as to fit in
to your designed purpose.
Shalom! God loves you and so do I
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